Building Your Official Website: A Step-by-Step Guide
Small businesses have lean resource, both in terms of fund and talent. As such, projects such as setting up a website often fall on the table ofwho else?the owner. If you are struggling with the task of launching a website for your very own business because of these limitations, or simply because you dont know where to start, take the following step-by-step guide.
Step No. 1: Thing of a URL. Your URL is the most urgent requirement because you can lose this to a faster competitor. The URL is the address that you type into the address bar if you want to go to a certain website. It is also referred to as your domain name. To secure the right to use the domain name, you have to pay an annual fee.
There are several things to keep in mind when thinking of a domain name for your company. For example, it should give visitors an idea of what the website is all about or what your business is. Try appending your industry name to your company name.
Step No. 2: Find a web designer and developer. Web site design for small business is a different process from web development. Web design involves the aesthetics of the website, including how the web pages will look like, what the navigation bar will contain, etc. Development, on the other hand, involves converting the design into an HTML file for publishing in the Web. You can outsource these two processes. And you can also choose the level of control that you want to exercise when you outsource them. For example, you can leave the entire design and conceptualization to the pros, or suggest the direction, or have them execute your ideas.
Step No. 3: Develop the content. Of course, your website has to have some content, especially when you launch it. Generate the web copy, if you can do it in-house. Or have it packaged along with the web design and development. Either way, make sure that the content is relevant and talks about your business in an accurate manner.


March 1, 2010 | Posted by Brandon
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