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	<title>Brandon Finance and Business Blog &#187; plan</title>
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	<link>http://www.imbrandon.com</link>
	<description>Welcome to Brandon Business Consultan</description>
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		<title>Vision Statement</title>
		<link>http://www.imbrandon.com/business-learning-center/vision-statement/</link>
		<comments>http://www.imbrandon.com/business-learning-center/vision-statement/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 04:51:13 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Business Guidance]]></category>
		<category><![CDATA[Business Info]]></category>
		<category><![CDATA[Business Learning Center]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[creating a vision statement]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[enormous influence]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[mission statement]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[statement]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[vision]]></category>
		<category><![CDATA[writing a vision statement]]></category>

		<guid isPermaLink="false">http://www.imbrandon.com/?p=447</guid>
		<description><![CDATA[A vision statement is occasionally called a picture of your business inside the future but it’s so much a lot more than that. Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement might apply to an whole business or to a single division of that business. Whether for &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/business-learning-center/vision-statement/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><p style="text-align: justify;">A vision statement is occasionally called a picture of your business inside the future but it’s so much a lot more than that. Your vision statement is your inspiration, the framework for all your strategic planning.</p>
<p style="text-align: justify;">A vision statement might apply to an whole business or to a single division of that business. Whether for all or component of an organization, the vision statement answers the question, “Where do we desire to go?”</p>
<p style="text-align: justify;">What you are performing when creating a vision statement is articulating your dreams and hopes for your company. It reminds you of what you're attempting to create.</p>
<p style="text-align: justify;">Although a vision statement doesn’t tell you how you’re going to get there, it does set the direction for your enterprise planning. (For far more on the role of your vision statement in organization planning, see Quick-Start Company Planning.) That’s why it’s crucial when crafting a vision statement to let your imagination go and dare to dream - and why it’s essential that a vision statement captures your passion.</p>
<p style="text-align: justify;">Unlike the mission statement, a vision statement is for you and also the other members of your corporation, not for your consumers or clients.<span id="more-447"></span></p>
<p style="text-align: justify;">When writing a vision statement, your mission statement and your core competencies could be a valuable beginning point for articulating your values. Be positive when you’re creating one not to fall into the trap of only thinking ahead a year or two. Once you might have one, your vision statement will have a enormous influence on decision making along with the way you allocate resources.</p>
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		<item>
		<title>Business Plan Outline</title>
		<link>http://www.imbrandon.com/business-learning-center/business-plan-outline/</link>
		<comments>http://www.imbrandon.com/business-learning-center/business-plan-outline/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 07:31:06 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Business Guidance]]></category>
		<category><![CDATA[Business Info]]></category>
		<category><![CDATA[Business Learning Center]]></category>
		<category><![CDATA[advertising and promotion]]></category>
		<category><![CDATA[benefits management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan example]]></category>
		<category><![CDATA[business plan outline]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[executive summary example]]></category>
		<category><![CDATA[exhibi]]></category>
		<category><![CDATA[external management]]></category>
		<category><![CDATA[financial statement analysis]]></category>
		<category><![CDATA[internal management]]></category>
		<category><![CDATA[inventory requirements]]></category>
		<category><![CDATA[legal structure]]></category>
		<category><![CDATA[location facilities]]></category>
		<category><![CDATA[management resources]]></category>
		<category><![CDATA[outline]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[plan executive summary]]></category>
		<category><![CDATA[primary target]]></category>
		<category><![CDATA[promotion activities]]></category>
		<category><![CDATA[sales strategy]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[writing a business plan]]></category>

		<guid isPermaLink="false">http://www.imbrandon.com/?p=445</guid>
		<description><![CDATA[Thinking of writing a business plan? Here is a business plan outline, listing the sections of the business plan in the order in which they will appear in your completed business plan with a brief explanation of each section to help you get organized and guide you through the writing a business plan process. The &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/business-learning-center/business-plan-outline/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><p style="text-align: justify;">Thinking of writing a business plan? Here is a business plan outline, listing the sections of the business plan in the order in which they will appear in your completed business plan with a brief explanation of each section to help you get organized and guide you through the writing a business plan process.</p>
<p style="text-align: justify;">The Executive Summary</p>
<p style="text-align: justify;">While appearing first, this section of the business plan is written last. It summarizes the key elements of the entire business plan. (Executive Summary Example)</p>
<p style="text-align: justify;">The Industry</p>
<p style="text-align: justify;">An overview of the industry sector that your business will be a part of, including industry trends, major players in the industry, and estimated industry sales. This section of the business plan will also include a summary of your business's place within the industry. (Business Plan Example: Industry Section)</p>
<p style="text-align: justify;">Market Analysis</p>
<p style="text-align: justify;">An examination of the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently.</p>
<p style="text-align: justify;">Competitive Analysis</p>
<p style="text-align: justify;">An investigation of your direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.</p>
<p style="text-align: justify;">Marketing Plan</p>
<p style="text-align: justify;">A detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits.</p>
<p style="text-align: justify;">Management Plan</p>
<p style="text-align: justify;">An outline of your business's legal structure and management resources, including your internal management team, external management resources, and human resources needs.</p>
<p style="text-align: justify;">Operating Plan</p>
<p style="text-align: justify;">A description of your business's physical location, facilities and equipment, kinds of employees needed, inventory requirements and suppliers, and any other applicable operating details, such as a description of the manufacturing process.</p>
<p style="text-align: justify;">Financial Plan</p>
<p style="text-align: justify;">A description of your funding requirements, your detailed financial statements, and a financial statement analysis.</p>
<p style="text-align: justify;">Appendices And Exhibits<span id="more-445"></span></p>
<p style="text-align: justify;">Any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and/or contracts or other legal agreements pertinent to your business.</p>
<p style="text-align: justify;">Each article linked above is part of this Writing A Business Plan series and explains how to research and write a particular section of the business plan in detail. The sidebar also lists more business plan resources you may find useful.</p>
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		<title>How to Create an Automatic Savings Plan</title>
		<link>http://www.imbrandon.com/financial-management/how-to-create-an-automatic-savings-plan/</link>
		<comments>http://www.imbrandon.com/financial-management/how-to-create-an-automatic-savings-plan/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 19:52:50 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Financial Management]]></category>
		<category><![CDATA[afterthought]]></category>
		<category><![CDATA[automatic savings]]></category>
		<category><![CDATA[backwards thinking]]></category>
		<category><![CDATA[checking account]]></category>
		<category><![CDATA[create]]></category>
		<category><![CDATA[direct deposit]]></category>
		<category><![CDATA[endless stream]]></category>
		<category><![CDATA[financial institution]]></category>
		<category><![CDATA[financial savings]]></category>
		<category><![CDATA[groceries]]></category>
		<category><![CDATA[interval]]></category>
		<category><![CDATA[modern technology]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[paycheck]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[saving accounts]]></category>

		<guid isPermaLink="false">http://www.imbrandon.com/?p=346</guid>
		<description><![CDATA[Do you have a financial savings account, yet find it challenging to locate dollars to deposit into it? This isn’t an uncommon difficulty and many people find it challenging to save. Normally when you receive income it is either immediately deposited into your checking account or you go towards the financial institution to make a &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/financial-management/how-to-create-an-automatic-savings-plan/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><p style="text-align: justify;">Do you have a financial savings account, yet find it challenging to locate dollars to deposit into it? This isn’t an uncommon difficulty and many people find it challenging to save. Normally when you receive income it is either immediately deposited into your checking account or you go towards the financial institution to make a deposit. Generally these funds head straight to the checking account so they're obtainable to pay the seemingly endless stream of bills.</p>
<p style="text-align: justify;">Why Saving Income is Challenging</p>
<p style="text-align: justify;">Most people save income as an afterthought. When they obtain income the dollars is allocated to bills, groceries, rent or a mortgage or every day bills among other things. The only time adding dollars to benefits is when there's cash left more than. Regrettably with this backwards thinking there is certainly virtually never any money left over to save.</p>
<p style="text-align: justify;">When deposits are made into a cost savings account automatically and regularly you don’t have to think about it and also the income is deposited prior to you may have time to worry about expenses or how much funds will be left more than.</p>
<p style="text-align: justify;">Automated Saving is Straightforward</p>
<p style="text-align: justify;">Thanks to modern technology it can be very uncomplicated to set up an automated savings plan. If you currently have direct deposit through your employer you'll uncover the easiest method to set up this is to have part of your paycheck immediately deposited into your financial savings account as well. It doesn’t matter if it truly is $10 or $500, simply having this occur automatically will ensure income is saved just about every time you might be paid.<span id="more-346"></span></p>
<p style="text-align: justify;">In case you do not have direct deposit there is certainly still an uncomplicated choice available in case you do your banking at a local branch. Ordinarily your bank can link checking and saving accounts together and set up automated transfers between accounts at a regular interval that you select. So in the event you cash your paycheck each other Friday you could set up an automatic transfer of a set quantity of funds from checking to benefits to coincide with this deposit.</p>
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		<title>How Much Home Can You Afford?</title>
		<link>http://www.imbrandon.com/real-estate-and-mortgage/how-much-home-can-you-afford-2/</link>
		<comments>http://www.imbrandon.com/real-estate-and-mortgage/how-much-home-can-you-afford-2/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 20:21:45 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Real Estate and Mortgage]]></category>
		<category><![CDATA[affordable]]></category>
		<category><![CDATA[car loans]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[credit card debt]]></category>
		<category><![CDATA[debt funds]]></category>
		<category><![CDATA[debt payments]]></category>
		<category><![CDATA[debt to income ratio]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[finance loan]]></category>
		<category><![CDATA[financial debt]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[incomes]]></category>
		<category><![CDATA[initial question]]></category>
		<category><![CDATA[interest rate]]></category>
		<category><![CDATA[lenders]]></category>
		<category><![CDATA[maximum mortgage payment]]></category>
		<category><![CDATA[personal debt]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[property finance]]></category>
		<category><![CDATA[ratios]]></category>
		<category><![CDATA[rule of thumb]]></category>
		<category><![CDATA[student loans]]></category>
		<category><![CDATA[unsecured debt]]></category>

		<guid isPermaLink="false">http://www.imbrandon.com/?p=344</guid>
		<description><![CDATA[When the time is right to purchase a household, the initial question you'll need to be able to answer is how of a residence you can afford. Knowing the answer to this query will permit you to focus your search on homes within the correct price range even prior to applying for a property finance &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/real-estate-and-mortgage/how-much-home-can-you-afford-2/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><p style="text-align: justify;">When the time is right to purchase a household, the initial question you'll need to be able to answer is how of a residence you can afford. Knowing the answer to this query will permit you to focus your search on homes within the correct price range even prior to applying for a property finance loan.</p>
<p style="text-align: justify;">Debt-to-Income Ratio</p>
<p style="text-align: justify;">The most important factor that lenders use as a rule of thumb for how much it is possible to borrow is the debt-to-income ratio. This ratio takes into account a mortgage payment plus your other personal personal debt that you are carrying for instance car loans, bank card credit card debt and student loans. The ratio is expressed in a percentage of how much of your earnings is being employed to make unsecured debt funds.</p>
<p style="text-align: justify;">The typical guideline employed by most lenders is really a ratio of 36% as the upper limit. Ratios above this may well carry a higher interest rate or be denied altogether. Lenders also like to see that typically no extra than 28% be dedicated to all housing expenses.</p>
<p style="text-align: justify;">Calculating Your Debt-to-Income Ratio</p>
<p style="text-align: justify;">The very first thing you'll need to do is decide your gross monthly cash flow. This is the earnings just before taxes and other bills are taken out. If you happen to be married and will probably be applying for the loan jointly you really should add together both incomes. Then take this number and multiply it by .36. For illustration, should you and your spouse have a combined gross monthly earnings of $7,000:<span id="more-344"></span></p>
<p style="text-align: justify;">$7,000 x .36 = $2,520</p>
<p style="text-align: justify;">This means that your complete monthly financial debt funds must be no more than $2,520, mortgage payment included.</p>
<p style="text-align: justify;">The next step is to establish your complete non-mortgage financial debt funds which include month-to-month credit card or auto funds. For this instance we will assume your month to month debt payments come to $950. Computing the maximum mortgage payment:</p>
<p style="text-align: justify;">$2,520 - $950 = $1,570</p>
<p style="text-align: justify;">From this instance we have determined that essentially the most residence it is possible to reasonably afford is one with a mortgage payment of $1,590 which would include property taxes, insurance and possibly private mortgage loan insurance.</p>
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		<title>Things to Consider Before Buying a Home</title>
		<link>http://www.imbrandon.com/real-estate-and-mortgage/things-to-consider-before-buying-a-home/</link>
		<comments>http://www.imbrandon.com/real-estate-and-mortgage/things-to-consider-before-buying-a-home/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:22:44 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Financial Management]]></category>
		<category><![CDATA[Real Estate and Mortgage]]></category>
		<category><![CDATA[basketball hoop]]></category>
		<category><![CDATA[Buying]]></category>
		<category><![CDATA[buying a home]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[household]]></category>
		<category><![CDATA[improvements]]></category>
		<category><![CDATA[instances]]></category>
		<category><![CDATA[landlord]]></category>
		<category><![CDATA[landscape]]></category>
		<category><![CDATA[mortgage loan payment]]></category>
		<category><![CDATA[mortgage payment]]></category>
		<category><![CDATA[mortgage principal]]></category>
		<category><![CDATA[movie theater]]></category>
		<category><![CDATA[owning a home]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[property taxes]]></category>
		<category><![CDATA[pros and cons]]></category>
		<category><![CDATA[scenarios]]></category>
		<category><![CDATA[taking the plunge]]></category>
		<category><![CDATA[tax burden]]></category>
		<category><![CDATA[unfinished basement]]></category>
		<category><![CDATA[unsecured debt]]></category>

		<guid isPermaLink="false">http://www.imbrandon.com/?p=343</guid>
		<description><![CDATA[For a lot of people today, proudly owning a home brings a sense of pride and freedom that can not be matched by renting. If you individual your own household, you aren’t bound by a landlord’s rules, and your monthly payments are in fact making fairness. Though shopping for a house may be the 1st &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/real-estate-and-mortgage/things-to-consider-before-buying-a-home/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><p style="text-align: justify;">For a lot of people today, proudly owning a home brings a sense of pride and freedom that can not be matched by renting. If you individual your own household, you aren’t bound by a landlord’s rules, and your monthly payments are in fact making fairness. Though shopping for a house may be the 1st step you bring toward building long-term wealth, it is vital to realize the pros and cons of residence ownership prior to taking the plunge.</p>
<p style="text-align: justify;">Benefits of Owning a house</p>
<p style="text-align: justify;">Very first, let’s require a look at some in the benefits of acquiring a home. Probably the most obvious gain is the fact that it’s yours. You are able to paint your kitchen pink, change the landscape, install a basketball hoop, or turn your unfinished basement into a movie theater. Provided you work inside any making or zoning regulations, you may do practically anything you would like with your house.</p>
<p style="text-align: justify;">One more main profit of proudly owning a house is always that some of the monthly mortgage payment comes back to you within the form of fairness. Once you spend rent, you will never see any of that money again. On the other hand, part within your mortgage loan payment will partially be applied to the mortgage principal, which builds fairness.</p>
<p style="text-align: justify;">Since your house can turn out to be an asset, you also have the possible to create money if you can promote it for extra than you originally paid. In some scenarios, this profit might even be tax-free. In addition, you might be able to tap into the fairness of your home although still living in it in order to make improvements or consolidate unsecured debt.</p>
<p style="text-align: justify;">Finally, let’s not forget that there may also be extra tax benefits from owning a house. In several instances, the mortgage attention and property taxes you spend are deductible, which means you will be lowering your overall tax burden.</p>
<p style="text-align: justify;">Disadvantages of Possessing a house<span id="more-343"></span></p>
<p style="text-align: justify;">Even though you will discover a lot of positive elements to shopping for a home, let’s not overlook the prospective drawbacks as well. Do you don't forget a time when a key appliance in your apartment broke down? You probably just had to call your front office or landlord and they had been out to fix or replace it at no cost to you within a matter of hours or days. If you very own your individual household, there may perhaps be many unexpected repair and maintenance costs which you otherwise wouldn’t have in the event you had been renting.</p>
<p style="text-align: justify;">A different thing to take into account could be the prospective to really shed cash on the home. Even though over time genuine estate has typically gone up in value, you can find times when the actual estate market stays comparatively flat or actually declines. Depending on the expenses associated with the sale plus the actual amount you promote the house for, you could lose funds.</p>
<p style="text-align: justify;">Finally, shopping for a home is really a long-term proposition. After you rent, you may well only be bound to a month-to-month or annual lease, so picking up and moving may be carried out on fairly short notice. As soon as you buy a home, it isn’t as easy to just pick up and move. You've a significant financial obligation, along with the method of selling a home may well take many months to complete.</p>
<p style="text-align: justify;">So, when you are purchasing a house, consider the time to fully grasp the rewards and drawbacks, and make sure you're doing it for that correct reasons.</p>
<p style="text-align: justify;">Ascertain How Very much Home You can Manage to pay for</p>
<p style="text-align: justify;">If you might have decided that getting a home is proper for you, the initially step is to ascertain what you are able to pay for. One particular with the frequent recommendations to use could be the debt-to-income ratio. Most lenders suggest that your total debt-to-income ratio really should not exceed 36%, and your mortgage loan credit card debt alone really should be much less than 28% of the month-to-month revenue.</p>
<p style="text-align: justify;">To calculate your individual debt-to-income ratio, first add up your complete monthly gross profits. Once you have that figure, multiply it by 36%, or .36. This amount may be the maximum quantity of monthly unsecured debt funds you should have, including your property finance loan.</p>
<p style="text-align: justify;">Next, add up all of one's present month to month non-mortgage credit card debt payments and subtract it from the previous complete you just calculated. This range will give you an approximate maximum property finance loan payment you can find the money for. Ideally, this quantity ought to be 28% or much less of the regular monthly profits.</p>
<p style="text-align: justify;">Even with these recommendations, it really is crucial to bear in mind that your private circumstance will ultimately dictate what it is possible to genuinely find the money for, so bring all factors of the scenario into consideration.</p>
<p style="text-align: justify;">Discovering the right Home loan</p>
<p style="text-align: justify;">After you may have determined how much home you'll be able to afford, it's time to shop for the correct mortgage. Since you're likely to be financing a loan for hundreds of thousands of dollars, it really is crucial that you just make a smart decision. A negative property finance loan can substantially affect your finances more than time.</p>
<p style="text-align: justify;">The good news is the fact that there's a sort of mortgage available for nearly every predicament. The poor news is the fact that selecting the wrong 1 can expense you tens of 1000's of dollars in curiosity more than the expression in the mortgage. Essentially the most widespread loans come in two styles: fixed and adjustable curiosity fee loans.</p>
<p style="text-align: justify;">A fixed attention loan will supply stability for you. The interest pace won’t alter for that life of the loan, so your funds remain stable. One gain having a fixed pace mortgage is always that if interest rates go up, you continue to pay your same decrease price. Around the other hand, if prices go down, you might be paying much more than the current fee, though it may perhaps be possible to refinance for a lower charge.</p>
<p style="text-align: justify;">With an adjustable rate loan, you sacrifice some with the stability in payments for that capability from the home finance loan to adjust with prevailing interest rates. When interest rates are going down, this is is often to your profit. But when charges are increasing, you are able to come across yourself with a higher month-to-month payment.</p>
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		<title>Fundamental Truths: Dealing with Capital Losses</title>
		<link>http://www.imbrandon.com/credit-and-debt/fundamental-truths-dealing-with-capital-losses/</link>
		<comments>http://www.imbrandon.com/credit-and-debt/fundamental-truths-dealing-with-capital-losses/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:00:05 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Business Learning Center]]></category>
		<category><![CDATA[Credit and Debt]]></category>
		<category><![CDATA[Financial Management]]></category>
		<category><![CDATA[Forex And Trading]]></category>
		<category><![CDATA[Investing Plan]]></category>
		<category><![CDATA[bear market]]></category>
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		<category><![CDATA[buy and hold]]></category>
		<category><![CDATA[capital losses]]></category>
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		<category><![CDATA[faulty logic]]></category>
		<category><![CDATA[financial decisions]]></category>
		<category><![CDATA[fundamental truths]]></category>
		<category><![CDATA[fundametal]]></category>
		<category><![CDATA[market losses]]></category>
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		<description><![CDATA[Falling stock prices are sometimes a hard pill to swallow but long-term investors shouldn't be concerned Many investors have a hard time dealing with falling stock prices but for the wrong reasons. No matter how often you preach the virtues of the buy-and-hold method, the true test of courage comes when you watch your holdings nose &#8230; </p><p><a class="more-link block-button" href="http://www.imbrandon.com/credit-and-debt/fundamental-truths-dealing-with-capital-losses/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id='lw_context_ads'><h3 style="text-align: justify;">Falling stock prices are sometimes a hard pill to swallow but long-term investors shouldn't be concerned</h3>
<p style="text-align: justify;">Many investors have a hard time dealing with falling stock prices but for the wrong reasons. No matter how often you preach the virtues of the buy-and-hold method, the true test of courage comes when you watch your holdings nose dive twenty percent in one afternoon.</p>
<p style="text-align: justify;">Anyone who has been through a bear market knows that it takes tremendous discipline and dedication to stick to your guns while everyone else liquidates their holdings. Plagued by images of depression, recession, and corporate layoffs, manic Wall Street becomes a breeding ground for chaos and faulty logic. Perfectly good companies begin selling for fractions of their true value, despite a lack of change in the long-term economics of the business.</p>
<p style="text-align: justify;">Here are three fundamental truths that will help you deal with short-term market losses.</p>
<p style="text-align: justify;">
<h3 style="text-align: justify;">Truth One: You own a business, not a stock</h3>
<p style="text-align: justify;">What you are holding in your portfolio is a piece of a business, not a stock. Investors who purchase shares of stock simply because they are going "up" or are going to be the "next big thing" are essentially gamblers. They buy a commodity with the belief (rational or not) that the next person in line will pay a higher price for it than they did. The problem is, this cycle can't go on forever, and at some point, someone is going to look around, realize what happened, and bail ship.</p>
<p style="text-align: justify;">In order to be a successful investor you must do two things. First, remove all emotions from each of your financial decisions. Romeo and Juliet were terrific lovers, but not very logical people (and look where that got them). Letting your heart and emotions impact your actions is foolish in most circumstances, deadly in economic ones. Second, learn to separate the underlying business from the stock price; they are not the same thing (read that again). You've heard it said a million times; even a great company is a lousy investment if you pay too much for it.</p>
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